Guidelines for Third Party Use of
Metropolitan Brand Features
Use of the Metropolitan
General InformationAlthough we'd like to
accommodate all the requests we receive from users who want to add a touch
of Metropolitan to their sites, we are passionate about protecting the
reputation of our brand. That means we have to turn down many
requests because sites imply that Metropolitan is endorsing them or is
otherwise affiliated with them in a manner other than a supplier-customer
business relationship. The same applies if Metropolitan's trademarks,
logos, web pages, screen shots, or other distinctive features
("Metropolitan Brand Features" or "Brand Features")
are associated with objectionable material, as determined by Metropolitan.
As a result, we require
that you have Metropolitan's explicit written permission before using any
Metropolitan Brand Features. These Brand Features can be used only
pursuant to these Guidelines, (our
Terms and Conditions Coming Soon), and for the specific purposes
for which Metropolitan has given permission. If you have a written
agreement with Metropolitan that specifically addresses how you may use
its Brand Features, you don't need to go through the approval process here
unless you want to do something other than what has been authorized in
your existing agreement. Otherwise, the only time you can use Brand
Features without advance written permission is if there is clear and
express language on our website stating that you can use those Brand
Features without first obtaining permission, such as is the case with our
MDI Tool Bar. (The MDI Tool Bar was discontinued and is no longer
supported by the company).
When you use any of our Brand Features, you must always follow the Rules
for Proper Usage included in these Guidelines. In addition, Metropolitan
may provide you with written requirements as to the size, typeface,
colors, and other graphic characteristics of the Metropolitan Door
Industries Brand Features. If we provide these requirements to you at the
time of our approval, you must implement them before using our Brand
Features. If we provide these requirements to you after we initially gave
our permission, you must implement them within a commercially reasonable
To request approval, complete the (Permission
Request Form Coming Soon), and send it to us with the information
specified in the form. Although we will try to respond within 10 business
days, we cannot guarantee that, and you cannot use Metropolitan Brand
Features until we have expressly granted you approval.
The approval to use Metropolitan Brand Features is limited to the
information provided in your request. If your anticipated use changes,
before or after, Metropolitan grants approval, you must update your
Please note that we can only give you permission to use the Metropolitan
Brand Features. We cannot give you permission to use any brand features
belonging to third parties.
is a Trademark?
A trademark is a word, name, symbol or device (or a combination thereof)
that identifies the goods or services of a person or company and
distinguishes them from the goods and services of others. A trademark
assures consumers of consistent quality with respect to those goods or
services and aids in their promotion.
Why is it important to use marks correctly?
Rights to a trademark can last indefinitely if the owner continues to use
the mark to identify its goods and services. If trademarks are not used
properly, they may be lost and one of the company's most important assets
may lose all of its value. Rights may be lost not only because of a
trademark owner's improper use of the mark, but through improper use of
the trademark by the public.
For Proper Usage
you are using a Metropolitan trademark, distinguish the trademark from
the surrounding text in some way. Capitalize the first letter,
capitalize or italicize the entire mark, place the mark in quotes, use
a different type style or font for the mark than for the generic name.
you do not capitalize the entire mark, always spell and capitalize the
trademark exactly as they are shown in the Metropolitan Trademarks and
Suggested Accepted Terms below.
a generic term following the trademark, for example: MDI doors,
MDI access panels, MDI Tool Bar, Armor Defense bullet resistant doors
only Metropolitan-approved artwork when using Metropolitan's logos.
you are using a Metropolitan logo on a web page, there must exist a
minimum spacing of 25 pixels between each side of the logo and other
graphic or textual elements on your web page.
an unregistered Metropolitan Brand Feature should be followed by the
superscripted letters TM to give notice that the company claims
trademark rights in the term. A registered Metropolitan Brand Feature
should be followed by the symbol ® to identify the term as a
registered trademark. In advertising copy, notice of trademark rights
may be provided in a footnote format – e.g., by placing an asterisk
adjacent to the Metropolitan Brand Feature and placing an appropriate
notice at the bottom of the page on which the asterisk appears.
Example: *MDI is a registered trademark of Metropolitan Door Industries Corp.
you cannot do:
of the conditions for all uses is that you can't mess around with our
marks. Only we get to do that. Don’t remove, distort or alter any
element of a Metropolitan Brand Feature. That includes modifying a
Metropolitan trademark, for example, through hyphenation, combination
or abbreviation. Do not shorten, abbreviate, or create acronyms
out of Metropolitan trademarks.
display a Metropolitan Brand Feature as the most prominent element on
your web page.
display a Metropolitan Brand Feature in any manner that implies a
relationship or affiliation with, sponsorship, or endorsement by
Metropolitan, or that can be reasonably interpreted to suggest
editorial content has been authored by, or represents the views or
opinions of Metropolitan or Metropolitan personnel.
display a Metropolitan Brand Feature on any web site that contains or
displays adult content, promotes gambling, involves the sale of
tobacco or alcohol to persons under twenty-one years of age, or
otherwise violates applicable law.
display a Metropolitan Brand Feature in a manner that is in
Metropolitan's sole opinion misleading, unfair, defamatory,
infringing, libelous, disparaging, obscene or otherwise objectionable
display a Metropolitan Brand Feature on a site that violates any law
frame or mirror any Metropolitan web page.
incorporate Metropolitan Brand Features into your own product name,
service names, trademarks, logos, or company names.
copy or imitate Metropolitan's trade dress, including the look and
feel of Metropolitan web design properties or Metropolitan brand
packaging, distinctive color combinations, typography, graphic
designs, product icons, or imagery associated with Metropolitan.
adopt marks, logos, slogans, or designs that are confusingly similar
to our Brand Features.
register Metropolitan trademarks as second-level domain names.
use Metropolitan trademarks in a way that suggests a common,
descriptive, or generic meaning.
rights vary from country to country. Some countries have severe
criminal and civil penalties for improper use of the registration
symbol. Therefore, don’t use the registration symbol (®) in
countries where the mark has not been registered.
there is any question about usage, requests for clarification or
permission, you may submit your detailed request to us by clicking
here. Please remember to make
your request as detailed as possible, even if that means sending us a
mock-up design proto-type for our approval.
Trademarks, Slogans & Suggested Accepted Terms
Complete Line of Doors, Frames and HardwareTM
DefenseTM Bullet Resistant Door & Frame Systems
Hollow Metal Doors and Frames
Adjustable KD Frames
ShieldTM Acoustic Doors & Frames
absence of a name or logo in the above list does not constitute a waiver of any
and all intellectual property rights that its owner has established in any of its product, feature, or service
names or logos.